CONSUMER’S GUIDE TO CARPET CLEANING
By Greg Kardos
Read this guide and you’ll discover:
- How to avoid four carpet cleaning rip-offs!
- 6 costly misconceptions about carpet cleaning.
- Crawlin’ critters and crud: a guide to the slime, grime and livestockthat’s seeping, creeping and galloping through your carpet.
- Which methods clean best.
- 8 mistakes to avoid when choosing a carpet cleaner.
- The importance of value and price.
- Why you want a clean, healthy carpet.
- 100% no-risk guarantee.
- 4 steps to a fresh, clean, healthy carpet.
Choosing a carpet cleaner isn’t easy.
Why? Because you’re bombarded with misleading advertising, confusing claims and simply bad information.
From super-low prices and high-pressure sales – to unqualified technicians and near-worthless methods – how do you ever find a qualified, competent, professional carpet cleaner?
You start by reading this Consumer’s Guide. In this fact-filled booklet, you’ll discover how to avoid four carpet cleaning rip-offs, eight mistakes to avoid when choosing a carpet cleaner, and four steps to a fresh, clean, healthy carpet.
We wrote this guide to help you better understand carpet cleaning. Now, with this information, you can make an informed, intelligent decision.
And if you have any questions about carpet or upholstery cleaning, you’re invited to call us at 845-228-0324. We’ve dedicated our business to educating consumers. We’ll be happy to help you in every way.
Greg Kardos is the owner of Healthy Clean. He has been in the Cleaning Service Industry for 15 years.
Our company is certified by the Institute of Inspection Cleaning and Restoration Certification.
I have dedicated this business to helping homeowners get the highest return from their carpet and hard surface floor covering investment. I welcome your inquiries and will gladly answer your questions over the telephone.
HOW TO AVOID FOUR CARPET CLEANING RIP-OFFS
RIP-OFF #1: UNBELIEVABLY LOW PRICE. To some degree, all of us are attracted by low price because we want to work within a budget. But some carpet cleaners use price as the bait for their false and misleading advertising. They offer a cheap price–usually between $3.95 and $9.95 per room–and then, once they’re in your home, they pressure you into buying “add-ons.” It’s as if you were buying a car and found that the dealer was charging you extra for the tires and steering wheel. Carpet cleaning is not as cheap as some unethical carpet cleaners would like you to believe.
RIP-OFF #2: BAIT AND SWITCH. Dual process carpet cleaning describes the process of shampooing or heavy preconditioning, followed with hot water extraction cleaning. Unfortunately, unethical carpet cleaners often use dual process as a bait-and-switch technique. Here’s how it’s done: first, they “bait” you with a basic cleaning (single process) at an unbelievably low price. Then, when you call, they try to “switch” you to more expensive dual-process cleaning. If you don’t fall for their switch and choose their basic service, you’ll likely receive poor workmanship using little or no chemical and they will not guarantee their work.
RIP-OFF #3: UNSUPPORTED CLAIMS. “THIS CLEANING METHOD IS THE BEST.” You’ll read this in almost every ad. You’ll hear this from virtually every carpet cleaner. Remember this: the method that’s best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a long time to dry isn’t the best for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives.
RIP-OFF #4: OUTDATED BELIEFS. “HOT WATER DAMAGES YOUR CARPET.” Year ago, many people believed this was true because their carpets were damaged by “technicians” who didn’t know how to properly clean using hot water. But today, we know it’s false. By washing and then rinsing your carpet with hot water, your carpet is thoroughly cleaned–in the same way that the person who showers and then rinses off the dirt and soap will be much cleaner than the person who takes only a sponge bath. Obviously, each carpet cleaner will be biased towards his own method. And each method does have advantages. So I suggest you look to what carpet manufacturers say. Shaw Industries, the largest carpet manufacturer in the world, recommends only hot water extraction cleaning with a truck-mounted unit used by firms that are IICRC Certified.
6 COSTLY MISCONCEPTIONS ABOUT CARPET CLEANING
MISCONCEPTION #1: You should wait as long as possible before cleaning your carpet.
No. Dir t is an abrasive-like sandpaper. Every time you step on your carpet, you grind dirt into the carpet fibers. This cuts your carpet, just as if you had used a knife. A dirty carpet will not last as long as a clean carpet. And while vacuuming helps–by itself, it’s simply not enough. The longer you wait to have your carpet cleaned, the more damage you do to your carpet and the faster it wears out.
MISCONCEPTION #2: The only reason to clean carpets is to remove the dirt.
No. As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust – and hundreds of other chemicals. When you come into your home, you carry those pollens, bacteria and chemicals in your hair and on your skin, clothing and shoes. Not surprisingly, all those chemicals and toxins wind up in your carpet.
If you have allergies, asthma, emphysema, or other breathing problems – one major source of your problem could be the pollens, fungus, smoke and chemicals in your carpet.
MISCONCEPTION #3: One method of carpet cleaning is as good as another.
No. The dry cleaning methods – which are dry foam, dry chemicals and dry compounds – do not rinse your carpet in any way. Instead, they leave a dirty residue. You might say they clean your carpet only halfway. The most effective cleaning method is hot water extraction.